Life in Transition

A series of projects about the fragile, the unstable, the absurd, the incoherent, the precarious, the ephemera... Between actual and virtual, reality and imagination, life is in perpetual transformation.


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Life in Transition

An ongoing series of projects about the fragile, the unstable, the absurd, the incoherent, the precarious, the ephemera... Between actual and virtual, reality and imagination, life is in perpetual transformation.


︎︎︎ Email
︎︎︎ CV
The Message You Don't Want to Miss (2024)
Video Installation



I am here to bring you a very important message. Please listen carefully.

This video installation primarily focuses on attention theft. In today's highly competitive market, traditional marketing no longer holds the same influence it once did. Marketers increasingly lean towards creative covert marketing activities, which can sometimes devolve into unethical practices. Native advertising, advertorials, and sponsored content are embedded everywhere on the internet, causing frequent distractions or making many viewers unaware they are looking at an advertisement to begin with. The work starts with a serious news report and gradually evolves into a frenzy of advertising.







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